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Data by Design

Based out of Sacramento, Ca., i2i serves clients all over the country, providing trustworthy analysis and reporting services tailored to match the unique needs of each one of our clients.


There are companies that do data analysis and there are companies that do design. We operate at the intersection of these two areas and coach our clients to continuously improve their organizations.   We understand that every organization has unique needs so we apply our decades of experience in educational leadership to produce customized solutions that we can provide quickly to meet the emerging needs of our clients. 


Joel Rabin is the founder CEO and CIO (Chief Inspiration Officer) of i2i. He has more than 20 years of data and reporting experience in higher education, public sector management, and K12 school districts.  Joel earned a Ph.D. from UCLA and went on to work in two of the largest school districts in California, and then served as an Associate Superintendent in one of the most diverse districts in the country. 

Throughout his career, Joel led improvement processes, data analyses, technology implementations, community task forces, and built systems that support student success.  He developed a set of skills and procedures that merge the art and science of data reporting to tell compelling stories through presentations, slideshows, reports, and infographics.  ​Joel also works with school districts to improve annual planning efforts, inform critical decisions, and most importantly increase the number of students ready for college/career.  

He and his wife, Jill, live in Sacramento, California with their two children.

View Joel's CV here.

Jill Lopez-Rabin has more than 20 years of experience working public health in university, non-profit, and private sectors.  Most recently she works as a member of the UC Davis Center for Reducing Health Disparities team serving as a Project Manager for the multiple health equity projects throughout California. 

Prior to her work at UC Davis, Jill was a Senior Cultural and Linguistics Consultant for Health Net, a consultant for Citizen Relations, a Coordinator at the American Red Cross, and an Implementation Specialists for Imagine Learning. Jill holds a Master of Public Health from UCLA and a Bachelors in Spanish and Portuguese Literature from UC Berkeley.  She speaks Spanish and Portuguese and has conducted public health projects in California, Mexico, and Brazil.  

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Fred Van Leuven is one of our partners.  He began his education career as a teacher in Anaheim Union High School District, then served as a teacher, Dean of Students and Assistant Principal in Saddleback Valley Unified School District.  Later, Fred became Principal of Poway High School and Director of Secondary Education in Conejo Valley Unified. 


From 1996 to 2008, Fred led the Santa Ynez Valley Union High School District as their Superintendent.  After retiring as a Superintendent, Fred has worked with many schools and districts, coached superintendents and executive leaders, and assisted school boards throughout California, Hawaii, and Guam.

In 2013, Fred assumed the role of President of the Accreditation of Schools, Western Association of Schools and Colleges (ACS WASC).  During that time ACS WASC has aligned the accreditation cycles of elementary and middle schools with their feeder high schools with significant K-12 improvement. ACS WASC has also created a new process that allows the entire school district to become accredited.  Both the alignment of feeder schools and the new District Accreditation process is being formally recognized by the California State Board and California Department of Education as a key component in the States’ new accountability system of support.  Fred stepped down as the President of ACS WASC in June 2018.

Fred received his Bachelor’s Degree from California State College Fullerton.  He holds master’s degrees from both the University of San Francisco and the University of La Verne and a Doctorate in Education from the University of Southern California. He and his wife, Judy, live in Solvang, California. They have three grown children and three grandchildren.

View Fred's Resume here.

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